Mālama i ke kai: Exploring psychosocial factors associated with personal and community coral reef conservation behavior on Maui, Hawai‘i

Abstract Local and community conservation efforts can increase coral reefs' capacity to adapt climate change. In this community‐engaged study, we examine affective dimensions other psychosocial factors associated with coastal user intentions behaviors on Maui, Hawai‘i. October November 2019, surveyed users ( n = 299). We found natural place attachment, sense of responsibility, concern for reef ecosystems were positively personal intentions; civic attachment was signing the Pono Pledge, a voluntary commitment. response efficacy corresponding levels intentions. Our results provide insights into that may underpin behavior inform partner communications outreach.